Fifteen years in the home-improvement business taught Matt Fineberg that no one pulls the trigger on a big-ticket project—such as a new roof or windows—without first getting a handful of estimates.
When he began building his Philadelphia-based estimate marketplace, Bestimators, in 2013, Fineberg thought he knew what his potential customers needed, and how to deliver it. “I heard ‘I need to get a few more estimates’ daily for the better part of a decade, so I hired a contractor to build out a product to help homeowners do just that,” he says.
A former design-build “aquascaper” (a landscaper with a focus on water features) who charged a consultation fee for his services, he assumed his new business would work on the same model. But feedback from homeowners showed him otherwise.